A fun and educational board game where players earn cash, build businesses, and gain financial literacy while navigating real-life events.
This board game is designed to teach players how money works in the real world—through play. From starting small with a lemonade stand to owning an ice cream shop, players learn how to earn, invest, save, and grow wealth.
Each player begins with $200 in cash and zero assets. Your mission is to grow your wealth and literacy points. Roll the dice and land on different spaces including businesses, lesson challenges, life events, and reward spaces. Purchase assets like lemonade stands, tutoring services, food carts, and shops. Earn money when other players land on your businesses. Answer financial literacy questions to gain Literacy Points and unlock rewards that increase your total score. Victory goes to the player with the highest combined total of Cash, Assets, and Literacy Points.
What you get by achieving your goals is not as important as what you become by achieving your goals.
“As a parent, I’m always looking for ways to teach my child real-world skills, and this game exceeded my expectations. My son was excited to buy businesses like the lemonade stand and ice cream shop, but what impressed me most was how naturally he started talking about saving, investing, and making smart money decisions. The Big Lesson cards sparked meaningful conversations, and the Life Happens cards helped him understand that setbacks are part of life too. He didn’t even realize he was learning—he just knew he was having fun. This is easily one of the most valuable and engaging board games we’ve added to our family game nights.”
Whether you’re playing with family, teaching students, or building smarter habits, this game makes financial literacy engaging and unforgettable.
Learn how to earn, invest, and grow wealth—one roll at a time.